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7 ASRS Pitfalls That Kill ROI—And How We Avoid Them
What are the most common ASRS implementation mistakes? It's a question that keeps CFOs and engineering managers awake at night—and for good reason.

Jonathan Darling
9 min read


Why ASRS Is Not Just For the Big Guys Anymore
For years, medium-sized manufacturers and distributors have watched from the sidelines as Fortune 500 companies deployed massive automated storage and retrieval systems (ASRS). The assumption was simple: warehouse automation is a luxury reserved for operations with unlimited budgets and warehouse footprints measured in acres, not square feet.

Jonathan Darling
7 min read


The Future of Automated Storage and Retrieval Systems in the Age of AI
Smart automation is coming — but legacy tech is lagging
Most ASRS systems today aren’t ready for AI. Learn how to assess and modernize your infrastructure.
Chris York
3 min read


Safety Theater: When Cobot Features Look Good But Do Nothing
Some cobot vendors emphasize safety features more for style than substance. This post uncovers common “safety theater” techniques—features that look compelling in brochures but don't deliver real protection on the plant floor. Let’s expose the difference between cosmetic safety and functional safety.

Jordan Powell
4 min read


6 Important Business Lessons I Learned Later Than I Should
This was the thought that permeated my brain for the first few years after I started RND Automation. I had left an automation company, recruited two of my top engineers and we dove in head first into the world of custom automation.

Sean Dotson
5 min read


The Hidden Cost of ASRS Crane Downtime
As older ASRS (Automated Storage and Retrieval System) cranes age out of serviceability, manufacturers face a silent but growing liability: unplanned downtime.

Scotty Robinson
2 min read


How a Manufacturing Line Is Like Physical Fitness — And Why Automation Is the Missing Link
At first glance, manufacturing and physical fitness might seem worlds apart — one is about machines and products, the other about muscles and performance. But look closer, and you’ll find surprising similarities. In fact, a well-run manufacturing line operates a lot like a healthy, fit body.

Josh Reed
2 min read


Growing Fast? Here’s How to Keep Control of Your Product, Team, and Vision
Scaling a manufacturing business is exhilarating—but it can also be overwhelming. As demand surges, processes that once worked seamlessly can start to falter, leading to production bottlenecks, quality issues, and team burnout. The key to navigating this growth without losing control lies in strategic automation.

Jonathan Darling
2 min read


How Automation Helps Retain Your Most Reliable Workers
When your most dependable people leave, it’s not just about lost productivity or the hassle of retraining. It’s the loss of tribal knowledge. It’s the hit to team morale. It’s watching someone walk away who actually gave a rip about doing things right.

Elite Robotics
2 min read


Navigating the Bathtub Effect: A Guide for Managers of Automated Facilities
Introduction: As manufacturers steer the course of modern manufacturing, the "bathtub effect" concept has profound implications for the...

Greg Allison
4 min read


Automated Packaging Solutions That Fit Your Budget and Speed Goals
In a supply chain where speed, cost, and control are everything, automated packaging solutions have become a must-have for modern manufacturers. Whether you're managing procurement, overseeing engineering systems, or tracking budget performance as a CFO, the goal is the same: drive efficiency without compromising quality.

Sean Dotson
2 min read


Frozen Food Lines: Why Cold Doesn’t Have to Mean Slow
In the world of frozen food production, speed and precision are paramount. Yet, many facilities grapple with the challenges of maintaining efficiency within the demanding environment of cold storage.

Elite Robotics
2 min read


The Truth About Collaborative Robots
Collaborative robots (or cobots) have become the shiny new object in the world of automation. Marketed as flexible, cost-effective, and safe enough to work alongside humans, they’ve quickly gained traction across industries.

Jonathan Darling
1 min read


Why Being an Application Engineer in Automation is Perfect for Social, Tech-Savvy Professionals
As an Application Engineer at Elite Robotics, my days are incredibly diverse. I get to explore exciting technical challenges, design robotic systems and layouts, and choose the best equipment for each unique customer need. But that's only half the story.

Connor Rucker
2 min read


From Warehouse to Walmart: Why Consumers Rely on End-of-Line Automation
In today's fast-paced retail environment, consumers expect products to be readily available, whether shopping in-store or online. Behind this seamless experience lies a complex network of warehouses and distribution centers working tirelessly to meet demand.

Elite Robotics
2 min read


Meat Processors & Ergonomic Risk
In the demanding environment of meat processing, workers often face repetitive tasks, heavy lifting, and exposure to sharp tools—all factors contributing to a high risk of musculoskeletal disorders (MSDs).

Elite Robotics
2 min read


Give Your Team a Future, Not Just a Paycheck
In the heart of every factory and production line, there's a workforce striving for more than just a day's wage. T

Elite Robotics
2 min read


When Your Co-Man Becomes a Bottleneck
How to fix production delays when your co-manufacturer hits capacity.

Elite Robotics
2 min read


The Automation Playbook: Labor Strategy for High-Turnover Environments
High turnover in manufacturing isn't just a staffing issue—it's a strategic vulnerability.

Elite Robotics
2 min read


Missed Shipments, Lost Loyalty: The Cost of Not Automating
When shipments are delayed or incorrect, it doesn't just inconvenience the customer—it erodes trust, damages your brand's reputation, and can lead to lost business.

Elite Robotics
2 min read
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